Stratford Economic Response &
Recovery Task Force

Purpose of the Economic Response and Recovery Task Force


Incorporating immediate and long-term actions to support local industry, small business and the workforce across all sectors during the COVID-19 pandemic response and eventual recovery.

  • Coordinated by investStratford, the Stratford Economic Response & Recovery Task Force will partner with the Stratford & District Chamber of Commerce, Stratford Tourism Alliance, the Business Improvement Area (City Centre Committee), local employers and businesses, Employment Ontario and other Associations to fulfil its mandate.
  • Membership Composition: Members of the Task Force are comprised of organizations with a primary mandate on economic development and are business-facing.
  • SEEDCo. is a non-profit of the City of Stratford.  The task force, considered a priority project, will report to the SEEDCo. Board of Directors.  The City of Stratford will be represented on the task force by the Chief Administrative Officer.

Task Force Structure
The task force will divide into three sub-committees based on sector.  Within each sector priorities will be set for short-term, responsive activities and long-term recovery projects around the following pillars:

  • To support business
  • To support employees
  • To support community

HURON PERTH PUBLIC HEALTH ALLIANCE ANNOUNCEMENT on July 9, 2020 re: Face Coverings: Dr. Miriam Klassen, Medical Officer of Health for Huron and Perth counties, will issue formal instructions to employers to require the use of face coverings in all commercial establishments, effective Friday, July 17. These instructions will require business owners to implement a policy for the use of non-medical masks or face coverings; including the expectation that people entering will wear a face covering. More information @HPPublicHealth

WORKFORCE DEVELOPMENT & RESOURCES:

COVID-19 FINANCIAL RELIEF AND BENEFITS NAVIGATOR

JOB LISTINGS, WORKFORCE DEVELOPMENT AND RESOURCES

COVID-19 RECOVERY AND REOPENING INFORMATION FOR BUSINESS

AODA / ACCESSIBILITY CONSIDERATIONS

ASSISTING STAFF WITH DISABILITIES

BEST PRACTICE PROTOCOLS FOR LARGER RETAIL OUTLETS

BEST PRACTICES FOR ACCOMMODATION AND RESTAURANTS

BEST PRACTICES FOR THE RETAIL SECTOR

COMMUNICATIONS ON REOPENING

EVALUATING RISK

GENERATING BUY-IN/COMPLIANCE FROM STAFF & PROCESS FOR PROBLEM-RESOLUTION

ILLNESS PROTOCOLS

FINANCIAL CRISIS MANAGEMENT / FINANCIAL LITERACY FOR EMPLOYEES

HURON PERTH PUBLIC HEALTH COVID ‐19 Guidelines: Take‐out and Delivery

HURON PERTH PUBLIC HEALTH COVID-19 Guidance for Food Premises: Outdoor Dining During COVID-19

MARKET RESEARCH AND REPORTS - JUNE

MARKET RESEARCH AND REPORTS 2.0 - JULY

MENTAL HEALTH RESOURCES

OCCUPATIONAL HEALTH and SAFETY REQUIREMENTS

RAPID RESPONSE FUNDING

RESOURCE LIST

WELCOME BACK STRATFORD RESTAURANTS: Al Fresco Project Phase 1

PPE

GOVERNMENT DIRECTORY OF PPE RESOURCES Provincially supported list of companies that sell personal protective equipment (PPE).

LOCAL PPE RESOURCE DIRECTORY: The BIA has assembled a list of local businesses with PPE available for purchase. We encourage you to shop local with more information found on the BIA website http://www.stratfordcitycentre.ca/index. If you are a business who is supplying Personal Protective Supplies and Equipment, and would like to be added to the list, please email the BIA info@stratfordcitycentre.ca or us directly at info@investstratford.com call 519-305-5055.

ROTARY CLUB OF STRATFORD COVID-19 PROJECT: Reusable masks supplied and made by local volunteers. Email: finance@rotarystratford.com

Task Force Initiatives and Activities:

The task force and its membership are both leading and participating in a wide-variety of initiatives and programmes in order to support economic response and recovery during this difficult time. Community input is invaluable as we move towards finding ways in which businesses and business owners can navigate a pathway for themselves. Here is a running list of activities completed, underway or in the planning stages:


Stratford Business Update Survey

The Stratford Economic Response & Recovery Task Force (SERRT) aims to serve our entire business community with your guidance. SERRT is asking local businesses to take part in the survey below in order to help the Task Force and its various committees gauge where we might continue to direct our efforts in helping its constituents. We encourage you to share this with any businesses in our community as it is our long term aim to help as many businesses across the area as possible.

Please complete the survey by Friday, July 10th.

Weekly Expert Series

Free Educational Zoom sessions featuring experts from various fields addressing business-related challenges including COVID-19 issues. Past sessions have included: Bookkeeping, Mental Health, CERB, CEBA, Commercial Rent Relief etc. Led by investStratord's Stratford Perth Centre for Business (program funded by the Ontario government and supported by the City of Stratford).

More information and registration here.

Mental Health for Business Owners Program

Mental Wellness Program for business owners in Perth County, Stratford & St. Marys anonymously accessible through the Stratford Perth Centre for Business site. Offers 100+ free hours of one-on-one professional counselling with Family Services Perth Huron Mental and possible through partnership with United Way Perth Huron, Perth Community Futures, Stratford Perth Community Foundation and donations from Hyde Construction Ltd. &
Orr Insurance. Ongoing: please reach out anonymously here.

PPE Masks for Small Business Project

Led by the BIA who secured and purchased 20,000 masks for the business community, the Task Force distributed free masks to all interested small businesses in the Community to assist them in preparation for re-opening and safety of their employees and customers.

COVID-19 Business Resources information site

Led by investStratford, the investstratford.com site attempts to function as a community business source collecting and updating COVID-19 related information focused on Municipal, Provincial and Federal announcements about Business funding, support, PPE Resources and guidelines. More info here.

Digital Accelerator Program

30 Stratford and area businesses have enrolled in this new, investStratford/Stratford Perth Centre for Business led $45K project. The Program provides financial and mentorship support for business owners to create/enhance their websites and pivot in the COVID-19 economy. Two business advisors support the class over 4 weeks with one-on-one training, classes and ongoing support.

Entrepreneur Academy

Free during COVID-19: Courses are online and available to business-minded learners with topics that include: Instagram, Facebook, Squarespace, Shopify, Layoff information etc. Led by investStratord's Stratford Perth Centre for Business (program funded by the Ontario government and supported by the City of Stratford). More information here.

Stratford Perth Business Impact Survey

investStratford, in partnership with Perth County launched online survey to determine business impact on area business economy to obtain feedback and numbers to lobby for community.

COVID-19 Urgent Needs Funding (ECSF)

Led by United Way Perth-Huron, the Urgent Needs Fund addresses the most vulnerable areas within community and applications are found on their website. Emergency Community Support Fund for Organizations (ECSF) is intended to strengthen the capacity of community service organizations to meet the urgent needs of vulnerable individuals and families disproportionately impacted by COVID-19.2. More information here.

COVID-19 Urgent Needs Funding for Individuals

UWPH’s COVID-19 Urgent Needs Fund for Individuals (including Student Nutrition) is administered by the City of Stratford Social Services Department on behalf of Perth County and the Huron County Social & Property Services Department on behalf of Huron County. People looking for help, whether paying a bill or buying groceries to get them through the week, are encouraged to apply.

COVID-19 Urgent Needs Funding for Non-Profits

This application is on hold while UWPH works to allocate the ECSF.  If your organization/program is not eligible for ECSF and you have a need relating to COVID-19 relief efforts, please contact Megan Partridge at mpartridge@perthhuron.unitedway.ca

En Plein Air (Open Air Initiative)

Stratford “en plein air initiative” is focused on enabling and celebrating Stratford arts and culture in its outdoor public spaces and this first project, the CIRCLES physical distancing pilot project, sets the stage for Stratford’s community to safely use its beautiful park system in unique and creative ways.

Patio Extensions and Boardwalk Installation

Following the Ontario government permitting restaurants and bars to open patios, the City of Stratford is allowing a temporary seasonal patio extension program to support local restaurants and establishments to accommodate more dine-in patrons within extended temporary patios, while complying with health and safety measures during the COVID-19 pandemic. The Patio Extensions and Boardwalk Installation program permits the extension of patios over the sidewalk space adjacent to a restaurant building, and the installation of a boardwalk, a wooden causeway, over municipal parking spaces for the 2020 patio season until November 1, 2020.‍

Stratford Summer Music’s MusicBarge

Stratford Summer Music will install and operate a mobile MusicBarge on the Avon River. The barge will showcase artists from Stratford and surrounding areas with performances from 2pm and 4pm on Friday, Saturday and Sunday afternoons July 24, to Aug. 23, 2020.‍

Streetside Live

Streetside Live is a musical arts program designed to enhance and re-animate the downtown core during the pandemic. The program positions musicians in cargo beds of 2 vintage pickup trucks in various locations around the downtown core to offer free musical performances daily from Aug.24, 2020 to Aug. 31, 2020. Performances would be approximately 1 hour in length.

#LOVESTRATFORD Initiative

Led by Tourism Stratford, the inspiring series reassures visitors and community that "although the streets are quiet", we'll get through this together. Campaign encourages sharing #LoveStratford on instagram, facebook and twitter with a video is available for viewing and sharing here.

List of Open Downtown Stratford Businesses

BIA managed online listing of businesses offering take-away, curbside pick-up or delivery of food here.

City of Stratford COVID-19 City Facilities and Services Updates

Managed by City of Stratford, the page offers information and updates re: closures and guidelines for the City of Stratford here.

The Al Fresco Project

Welcome Back Stratford Restaurants - Al Fresco Project - Phase 1

The Al Fresco Project has been approved by City Council and the Task Force has begun to plan for implementation of an outdoor dining experience in collaboration with and in support of Stratford's restaurants and culinary providers. The project is in planning phase and early implementation. Information will be updated as it becomes available.

Digital Main Street's "ShopHere" Powered by Google

DIGITAL MAIN STREET’S "ShopHere" POWERED BY GOOGLE: The City of Stratford & Economic Response and Recovery Task Force have partnered with Toronto-based Digital Main Street Initiative ShopHERE, powered by Google, which started in the City of Toronto, helps independent businesses and artists build a digital presence and minimize the economic impact of the COVID-19 pandemic. In May, Google Canada announced a one million dollar investment to expand the program to municipalities across the country. The City of Stratford is one of the first, outside of the GTA to participate. This program allows more small businesses and artists to receive the digital skills training needed to participate in the digital economy. The program is now available to small businesses in Stratford and local businesses and artists can apply for the program at www.digitalmainstreet.ca/shophere to get their online store built at no-cost. More info

Patio Survey for Downtown Restaurant Owners

City Centre BIA led Patio Survey for Downtown Restaurant Owners requesting feedback on potential patio extension project. Restaurants that currently have a patio would be able to extend the patio to include the entire sidewalk area, within the width of the storefront to the parking meter. Restaurants would be responsible for modifications to their license via the AGCO website, once the website is open for changes.

Have a formal event proposal submission? Fill out this form and we will get back to you.


Committees, Chair Organizations & Working Groups

investStratford Organizing Committee: 

Joani Gerber, CEO; Jeff Orr, Board chair; Mike Pullen, Managing Director; Elke Bidner, Marketing and Communications Lead; Janis Auster, Operations and Administration Lead

Hospitality, Retail, Tourism

Stratford Tourism Alliance Lori DeGraw, Executive Director

Stratford City Centre BIA Rebecca Scott, General Manager

(Rob Russell, Stratford City Centre BIA Board Chair; Theresa Albert, Rosehurst Bed and Breakfast; Jennifer Birmingham, The Bruce Hotel; Pamela Coneybeare, La Osa Jewelry & Vintage; Leigh Cove, RTO4; Craig Foster, Foster's Inn; Pierre Gadbois, Stratford and Area Bed and Breakfast Association/SABBA; Andrea Gardi, RTO4; Randy Garfield, Randy A. Garfield & Advisors,LLC; Zac Gribble, RT04; Kim Griffiths, Stratford BIA;  Amanda Hatton, Avery House B&B; Vicki Lass, Ontario Ministry of Agriculture, Food and Rural Affairs/OMAFRA; Judy Matheson, Stratford Summer Music; Larry McCabe, Pazzo; Julia Merritt, Stratford Public Library; Julia Opie, Formerly with County of Perth & City of Stratford ; Lesley Spencer-Cooper, Malt Management/Stratford Festival; Shelley Stevenson, Stratford Festival; MJ Thomson, Festival Marketplace Shopping Centre; Craig Thompson, Ballinran Entertainment/Queen of the Square Cinema; Mark Wilson, FedDev Ontario; Shelley Windsor, Windsor Hospitality Inc.)

Manufacturing, Agri-Food & Professional Services

Stratford & District Chamber of Commerce Eddie Matthews, General Manager

(Laura Gibson, MEDJCT; Doug MacDougald, South West Ontario Veterinary Services; Michael Pullen, investStratford; Marty Rops, Libro Credit Union; Matt Staffen, St. Marys Golf & Country Club; Montana Wilson, Stratford and Area Builders Association/SABA)

Workforce, Non-Profit & Charitable

United Way Perth Huron Ryan Erb, Executive Director, Joelle Lewis, Director of Research, Social Research & Planning Council

Stratford Perth Museum John Kastner, General Manager

(Christy Bertrand, Conestoga Career Centre; Heidi Culliton, Stratford Perth Community Foundation; Sarah Hamza, Stratford Festival; Kimberly Richardson, Woodcock Brothers Transportation Group; Jeff Wilson, City of Stratford)

Special Advisors

From time-time and in an Advisory role, community leaders will be engaged to lead and advise on specific projects.

Meeting Minutes

Discussion minutes from our meeting are available here.

Meeting Minutes

June 18, 2020

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Meeting Minutes

June 11, 2020

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Meeting Minutes

June 4, 2020

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Meeting Minutes

May 29, 2020

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Meeting Minutes

May 22, 2020

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Meeting Minutes

May 14, 2020

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Meeting Minutes

April 29, 2020

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Meeting Minutes

May 7, 2020

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Economic Recovery Task Force Feedback Form

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