About investStratford

investStratford is the City of Stratford's Economic Development Corporation which, together with the provincially-funded Stratford Perth Centre for Business, offers full advisory services for
business start-up, growth, relocation and new investment.

Who We Are

investStratford is a brand mark of the Stratford Economic Enterprise Development Corporation (SEED Co.).
Principally funded by the City of Stratford, SEED Co. has been established as a stand-alone entity with a mission to focus singularly on Stratford's economic future. SEED Co. has been positioned to be a creative and innovative collaborator with partners in the Stratford community and beyond. The Corporation, under the guidance of a board of directors, offers support services and business focused development events to Keep, Grow and Attract business.

What We Do

Committed to advancing Stratford's economic future, investStratford offers concierge-style advice, support and guidance to businesses, and the Stratford Perth Centre for Business supports youth entrepreneurship programs for the Stratford, Perth and St. Marys area.

investStratford Team

 Joani Gerber Profile Picture

Joani Gerber

Mike Pullen Profile Picture

Mike Pullen

Managing Director
Holly Mortimer Profile Picture

Holly Mortimer

Small Business Advisor
Elke Bidner Profile Picture

Elke Bidner

Marketing Communications
Trena Hough Profile Picture

Janis Auster

Operations & Administration Lead

Board of Directors

Brad Beatty

Councillor, City of Stratford

Christine McWebb

Interim Assistant VP, International Operations, University of Waterloo, Director, UW Stratford School of Interaction Design and Business

Colin Schmidt

Senior Vice President, Pela

Franklin Famme

Partner, Famme & Company (SEED Co. Board President)

Joan Thomson

CAO, City of Stratford

Kate Dekok

National Director of Sales- Demant (SEED Co. VP)

Lori Radke

President and CEO, Crohn’s and Colitis Canada

Mark Hunter

Councillor, City of Stratford

Martin Ritsma

Mayor, City of Stratford

Matt Johnson

CEO, Straight Forward Sales Inc. & President, Ten29 Property Management

Shelley Stevenson

Administrative Director, Stratford Festival

Trevor McNeil

Manager, MTE Consultants, Inc.

Annual Reports

2022 Conference Board of Canada Report

January 20, 2023


Annual Report 2021 in Review

June 8, 2022


Annual Report 2020 In Review

June 11, 2021


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Learn more about the Stratford Advantage. Make us your first point of contact.