About investStratford

investStratford is the City of Stratford's Economic Development Corporation which, together with the provincially-funded Stratford Perth Centre for Business, offers full advisory services for
business start-up, growth, relocation and new investment.

Who We Are

investStratford is a brand mark of the Stratford Economic Enterprise Development Corporation (SEED Co.).
Principally funded by the City of Stratford, SEED Co. has been established as a stand-alone entity with a mission to focus singularly on Stratford's economic future. SEED Co. has been positioned to be a creative and innovative collaborator with partners in the Stratford community and beyond. The Corporation, under the guidance of a board of directors, offers support services and business focused development events to Keep, Grow and Attract business.

What We Do

Committed to advancing Stratford's economic future, investStratford offers concierge-style advice, support and guidance to businesses, and the Stratford Perth Centre for Business supports youth entrepreneurship programs for the Stratford, Perth and St. Marys area.

investStratford Team

 Joani Gerber Profile Picture

Joani Gerber

Elke Bidner Profile Picture

Elke Bidner

Marketing Communications
Mike Pullen Profile Picture

Mike Pullen

Managing Director
Holly Mortimer Profile Picture

Holly Mortimer

Small Business Advisor
Trena Hough Profile Picture

Janis Auster

Operations & Administration Lead

Board of Directors

Christine McWebb

Interim Assistant VP, International Operations, University of Waterloo, Director, UW Stratford School of Interaction Design and Business

Colin Schmidt

VP, Strategic Partnerships at TKG Partners, Toronto

Dan Mathieson

Mayor, City of Stratford

Dave Gaffney

Councillor, City of Stratford

Franklin Famme

Partner, Famme and Co. (SEED Co. Board President)

Jeff Orr

Owner/Account Executive, Orr Insurance & Investment Group (SEED Co. past Board President)

Joan Thomson

CAO, City of Stratford

Kate Dekok

National Sales Director - Demant (SEED Co. VP)

Matt Johnson

CEO, Straight Forward Sales Inc. & President, Ten29 Group

Shelley Stevenson

Administrative Director, Stratford Festival

Tom Clifford

Councillor, City of Stratford

(Effective Feb. 10, 2021)

Trevor McNeill

Manager, OLS – MTE

Annual Reports

Annual Report 2020 In Review

June 11, 2021


Annual Report 2019 In Review

June 18, 2020


Annual Report 2018 in Review

June 14, 2019


2018 Conference Board of Canada Report

November 28, 2018


Annual Report 2017 in Review

October 2, 2018


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Learn more about the Stratford Advantage. Make us your first point of contact.