City of Stratford Sport Tourism Strategy

The City of Stratford has partnered with investStratford and Destination Stratford to develop a Sport Tourism Strategy for the City.

The project will assess the City’s current tourism assets, gather information through public consultations and provide a strategy for growth and next steps.

All members of the public, sports groups, and service clubs are encouraged to participate in the consultations. Opportunities will include online engagement via the City of Stratford’s Engage Stratford platform (, as well as in-person public consultations.
More information about the project is also available at

The Sport Tourism Strategy project aims to:

  • determine the economic impact, and the size and scope of existing sport tourism opportunities - including an inventory of capital assets (infrastructure) and human assets(volunteer groups, local sport associations)
  • explore the potential to expand those existing opportunities and to identify new areas for growth, complete with financial and socio-community impacts, effects and outcomes
  • consider and recommend technology tools that link sport bookings to tourism assets, amplifying the visitor experience with local retail, food/beverage and accommodation providers
  • provide a needs analysis for growth and potential funding opportunities

Destinate Group was selected as the consultant to lead this work, and upcoming in-person engagement opportunities, include a public open house on October 12, and stakeholder workshops on October 12 and 13.

This project is funded by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.

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